Before You Choose the WRONG Credit Card Processor
Whether your business is struggling or thriving in todays challenging economy, it is still vitally important you get the best Merchant account credit card processing program for your small business. Credit card Processing for your small business is a must have service. It has been proven over and over again that you will make more sales by increasing the ways your customers can pay. But while it can be quite easy to acquire Merchant Services from a credit card processing provider it can be quite difficult to tell which ones are telling you the truth about the actual costs.
The competition for your Credit Card Processing business is growing fiercer everyday. New Merchant Service providers are popping almost daily. The majority of the credit cad processing companies are third and fourth party. This means they can be sales agents for a sales agent for a company with the actual agreement with VISA and Mastercard. Why should this concern a small business owner? With every new layer between your business and VISA and Mastercard there will be another sales and administrative workforce that will need to be paid. It does not take a rocket scientist to figure out that it will be the small business owner who will be paying for those salaries.
What are a few of the things to look out for when you are approached by some of the Merchant Services providers? Several of them will employ what is referred to as using a Blitzkrieg approach. They hire a team of hard-sell, high pressure sales reps who come into a city or town in groups. They sweep in, cold call and use everything in their arsenal to make the small business owner take action right then and there to change to their company. They will often lead the merchant to think that this great deal is only good for that day. Some small business owners have remarked that their heads were still spinning long after the sales rep had left with the signed paperwork. The honest sales reps will allow you to take the time you need to make an intelligent decision.
Probably one of the biggest complaints leveled against some of the credit card processing companies is their use of hidden fees. Some merchant services providers have as many as 21 different types of fees they can charge your account. Unfortunately many of the merchant account statements are confusing to read and unless you are trained on how to read them you wont see where you are being charged extra or unnecessary fees.
Whether you are a small business owner who wants to start accepting credit cards or you are an established business owner who wants to keep as much of your profits as possible, you need to know what to look for in a great merchant services program. Talk to a Merchant Service Specialist. The honest ones will disclose all the costs involved with you accepting credit cards for payment. And they will be willing to put it in writing. Dont be the victim of hidden fees and misleading sales reps. It is your money. You deserve to keep as much of it as you can.
When it comes to small business credit card processing you must talk to an expert.